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How Cialdini’s 6 principles of persuasion can benefit your dermatology marketing
https://practicaldermatology.com/topics/practice-management/how-cialdinis-6-principles-of-persuasion-can-benefit-your-dermatology-marketing/19951/Have you ever wondered exactly why a person chooses your practice – or the competition? Often, the answer is as simple as a more persuasive marketing message. In this short video from Ekwa Marketing, we summarize the 6 proven principles of effective persuasion, along with examples of how you can appThe Gist of the JECK
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/the-gist-of-the-jeck/19727/Ava Shamban, MD talks to Joel Cohen, MD about the JECK (where the jawline blends into the neck), and the combination approach she has developed to improve the appearance of this area.Troubleshooting dermatology patient reviews
https://practicaldermatology.com/topics/practice-management/troubleshooting-dermatology-patient-reviews/19664/Patient reviews have a dramatic effect on your professional reputation and patient flow, but it seems like they are completely beyond your control. In reality, you can improve the number and quality of your reviews. This video from Ekwa Marketing shows you how.A New Option for Estrogen Deficient Skin
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/a-new-option-for-estrogen-deficient-skin-/19587/Post-menopausal women often experience dryness, thinning, and atrophy of the skin as a result of estrogen deficiency, Diane Berson, MD says. She discusses a new cosmeceutical now available that helps to non-hormonally restore the natural function of estrogen deficient skin.The Sernivo Formulation
https://practicaldermatology.com/topics/general-topics/the-sernivo-formulation-/18250/SERNIVO (betamethasone dipropionate) Spray, 0.05% is formulated to provide fast and powerful treatment for adult patients with mild to moderate plaque psoriasis. Dr. Jeffrey S. Fromowitz guides viewers through the mechanisms of SERNIVO in these video chapters.Pearls for Treating Skin Cancer
https://practicaldermatology.com/topics/general-topics/pearls-for-treating-skin-cancer/18446/When should you treat basal cell carcinomas with adjuvant therapies before excising? Why is the number two important to remember when treating squamous cell carcinoma? Is Merkel cell carcinoma on the rise? Gary Goldenberg, MD answers these questions and offers an update on the newest therapies and bWhy Your Dermatology Practice Should Be On Instagram
https://practicaldermatology.com/topics/practice-management/dermpracticeinstagram/18473/Instagram is different from most social networks. And it's growing quickly with skyrocketing mobile technology use. It's a marketing opportunity for dermatologists, especially those interested in cosmetic procedures. Learn how to use Instagram for your practice marketing and outreach in this Ekwa.coNeuromodulators in Medical Dermatology
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/neuromodulators-in-medical-dermatology/18520/Physicians are exploring the effects of botulinum toxins on several medical dermatology conditions. Erin Gilbert, MD talks to Joel Cohen, MD about her experience treating rosacea, and discusses the need for better randomized trials to explore treatment options.Expanding Horizons in Skin Cancer Treatment
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/expanding-horizons-in-skin-cancer-treatment/18704/In Part 2 of this episode of Derm Insider, Host Neal Bhatia asks Anisha Patel, MD and Anthony Rossi, MD about advances in skin cancer therapies. Dr. Rossi discusses how to decide on the best regimens for the type of tumor being treated, and the importance of chemoprevention. They also talk more abouHow to Optimize Twitter for your Practice
https://practicaldermatology.com/topics/practice-management/how-to-optimize-twitter-for-your-practice/18558/Twitter offers practices numerous opportunities to derive great business value. It's essential to identify specific conversations, and then use the information to optimize marketing in targeted areas. This Ekwa.com Marketing Educational video explains how dermatology practices can use Twitter to eff