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DERM2020 Content Recap: Julie Harper, MD
https://practicaldermatology.com/conferences/dermatology-education-foundation-derm-2020/derm2020-content-recap-julie-harper-md/19844/DERM20920 Faculty Julie Harper, MD discusses what’s new in rosacea from her presentation during DERM2020.Content marketing in the age of COVID 19
https://practicaldermatology.com/topics/practice-management/content-marketing-in-the-age-of-covid-19/19836/COVID-19 has changed everything, probably including the way you promote your practice. Content marketing has become more challenging, and more important than ever. Check out this short video from Ekwa Marketing to learn what to do (and what not to do) for a successful content marketing strategy.Improving Mastectomy Scars with the Vbeam Prima
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/improving-mastectomy-scars-with-the-vbeam-prima/19692/Many women with breast cancer will undergo a mastectomy, resulting in major scarring on the breasts. Jill Waibel, MD is passionate about helping these women get the treatment they deserve post-surgery and uses the Vbeam Prima, a pulsed dye laser device, to help improve the appearance of the scars. WProven Methods to Maximize Use of Google Webmaster Tools for Your Dermatology Website
https://practicaldermatology.com/topics/practice-management/proven-methods-to-maximize-use-of-google-webmaster-tools-for-your-dermatology-website/19615/Using Google Webmaster tools, you can gain deep insights into the working of your website and thus help improve it to derive maximum benefits. This Ekwa Marketing video explains the four basic methods to improve upon your dermatology practice website.Antibiotics and the Mutant Selection Window
https://practicaldermatology.com/topics/atopic-dermatitis/antibiotics-and-the-mutant-protection-window/19537/When considering antibiotics for treating acne, Hilary Baldwin, MD says there's a new concept dermatologists should consider in preventing antibiotic resistance. She describes the mutant selection window and why a higher dose antibiotic may actually be safer and more effective.How to Plan a Dermatology Online Marketing Campaign that Works
https://practicaldermatology.com/topics/practice-management/marketingcampaign/18293/This Ekwa Marketing video outlines the method of coming up with an effective dermatology content marketing campaign. It also discusses the various tools that can help in this.Content Marketing
https://practicaldermatology.com/topics/practice-management/content-marketing/18316/Native advertising can help overcome shortcomings in your dermatology content distribution. This Ekwa Marketing video shows you how to do this.Dermatology Marketers Should Optimize Videos for Better Results
https://practicaldermatology.com/topics/practice-management/videocontent/18323/Creating video content is important for the promotion of your dermatology practice and it's time to start, if you haven't already done so. This Ekwa Marketing video explains how you can do this and achieve higher search rankings for your dermatology videos and integrate video marketing successfullyImproving Therapeutic Outcomes for Acne Patients Using Topical Medications
https://practicaldermatology.com/topics/practice-management/improving-therapeutic-outcomes-for-acne-patients-using-topical-medications/20403/Four pearls for making today's acne therapies work for your patients.Go Big or Go Home? Taking MIPS to The Max
https://practicaldermatology.com/topics/practice-management/go-big-or-go-home-taking-mips-to-the-max/20696/Part three in a three-part series on the MIPS “pick-your-pace” transition.