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Effectively Market Your New Medical Device
https://practicaldermatology.com/topics/practice-management/effectively-market-your-new-medical-device/20572/The purchase of a new laser or other device can be an effective marketing tool, if you present it the right way.Improving Acne Scars
https://practicaldermatology.com/topics/general-topics/improving-acne-scars/18419/When it comes to treating acne scars, managing patient expectations is an essential first step. Choosing the right treatment depends on the type of acne scars to the number of treatments and amount of downtime a patient can tolerate. Dr. Nazanin Saedi describes her treatment approach.Common Misconceptions About Branding
https://practicaldermatology.com/topics/practice-management/misconceptions-/18430/Do your really know why branding matters to a dermatology practice? How does branding relate to your online outreach and website design? Find out in this Ekwa.com Marketing Educational video.Skin Cancers Among Hispanic Patients: Sounding the Alarm
https://practicaldermatology.com/topics/skin-cancer-photoprotection/skin-cancers-among-hispanic-patients-sounding-the-alarm/20677/People of all skin types, including Asians and Hispanics, benefit from education on sun-protection & skin cancer.Avoid Common Mistakes: Create Press Releases that Get Noticed
https://practicaldermatology.com/topics/practice-management/pressreleases/18466/Media coverage is a great way to gain exposure for a dermatologist or a practice. Reporters and editors filter through hundreds of pitches daily. Here's how to select topics, craft a release, and be successful in this Ekwa.com Marketing Educational video.Building a Temple: A Reminder of Anatomy
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/building-a-temple-a-reminder-of-anatomy/18523/Heidi Waldorf, MD took part in a unique program at the 2017 Annual Meeting of the American Academy of Dermatology. Listen as she describes the program and its educational benefit.5 Ideas to Strengthen Your Dermatology Mobile Marketing
https://practicaldermatology.com/topics/practice-management/5-ideas-to-strengthen-your-dermatology-mobile-marketing/20873/Mobile search has made dramatic strides in recent years. It is time to boost your dermatology online exposure through mobile marketing.Update On the Use of Spironolactone to Treat Adult Female Acne
https://practicaldermatology.com/topics/general-topics/update-on-the-use-of-spironolactone-to-treat-adult-female-acne/20917/There is a role for spironolactone in some adult female acne patients.New and Emerging Treatments in Aesthetic Dermatology
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/new-and-emerging-treatments-in-aesthetic-dermatology/18819/Joel Cohen, MD provides an update on innovative treatments in aesthetic dermatology that have really blossomed in the last year, such as combination non-ablative and ablative fractional and bipolar radiofrequency. He also says there are now great modalities to treat the whole patient—from the neck,Core Marketing Philosophies and Your Practice
https://practicaldermatology.com/topics/practice-management/core-marketing-philosophies-and-your-practice/21032/The most successful practices treat formulas and strategies as loose parameters rather than hard-set rules to adhere to.