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Marketing Lessons Learned: TOIB
https://practicaldermatology.com/topics/practice-management/marketing-lessons-learned-toib/19062/Learn about the TOIB strategy for ensuring effective marketing and mailings for your aesthetic practice from Tracy Drumm of IF Marketing.Crazy Marketing that Works
https://practicaldermatology.com/topics/practice-management/crazy-marketing-that-works/19063/What is the craziest marketing strategy you've ever used--that worked? Tracy Drumm describes a clever idea for targeting the right demographic for a busy aesthetic practice.Integrating Public Relations and SEO to Promote Your Practice
https://practicaldermatology.com/topics/practice-management/integrating-public-relations-and-seo-to-promote-your-practice/21524/Dermatologists can reap the benefits of creating an integrated online marketing campaign that combines the strengths of PR and SEO.Five strategies to make the most of prejuvenation-minded dermatology
https://practicaldermatology.com/topics/practice-management/five-strategies-to-make-the-most-of-prejuvenation-minded-dermatology/20042/Congratulations! You, as a practice, were experts in “prejuvenation” well before it was a buzzy term. It is one thing to have a menu of "prevention" and "rejuvenation" oriented services and expertise. It is quite another way to market those services and skills to satisfy the next-generation patient’Re-opening and re-staffing: what to expect
https://practicaldermatology.com/topics/practice-management/re-opening-and-re-staffing-what-to-expect/19817/Reviving your dermatology practice is a team effort. You cannot do it without the support of your staff. This Ekwa Marketing video offers some tips to help navigate the logistics of staffing and keep everyone safe.Gettin' Social With It
https://practicaldermatology.com/topics/practice-management/gettin-social-with-it/19728/An online presence is important, maybe even essential. But there are right and wrong ways to approach social media marketing. Joel Cohen, MD talks to Risa Luksa about the practices and pitfalls of social media.Maximize the marketing benefits of new dermatology devices
https://practicaldermatology.com/topics/practice-management/maximize-the-marketing-benefits-of-new-dermatology-devices/18354/New equipment and devices can mean new patients pouring through the doors of your dermatology office – but only if you market them effectively. Check out this Ekwa Marketing educational video to find out the best way to spread the word, and what marketing pitfalls to avoid.Have You Considered Voice Search in Your SEO Strategy?
https://practicaldermatology.com/topics/practice-management/have-you-considered-voice-search-in-your-seo-strategy/21110/A comprehensive online marketing and SEO strategy should include voice search as one of the key upcoming elements.Starting a Practice? Get Educated
https://practicaldermatology.com/topics/practice-management/starting-a-practice-get-educated/19109/You know your medicine, but how well do you know business topics, like human resources, accounting, marketing, staffing, and other aspects of running a practice? Consider hiring a consultant, says Todd Schlesinger, MD, FAAD.PR Is the Next Big Thing for Online Dermatology Marketing
https://practicaldermatology.com/topics/practice-management/pr-is-the-next-big-thing-for-online-dermatology-marketing/22954/Dermatology marketers should evaluate current SEO to make room for public relations strategies.