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Improve Your Practice: Creating Innovation
https://practicaldermatology.com/topics/practice-management/improve-your-practice-creating-innovation/18649/Kathryn Schwarzenberger, MD and Tammie Ferringer, MD sat down with host Neal Bhatia, MD to discuss creativity and innovation in medicine. Based on a session they presented at the American Academy of Dermatology Annual Meeting, they offer tips for leaving time in your day to think about what you're d“Come Together…”
https://practicaldermatology.com/topics/practice-management/come-together/20532/Never Underestimate the Power of Visual Communication in Your Dermatology Marketing
https://practicaldermatology.com/topics/practice-management/never-underestimate-the-power-of-visual-communication-in-your-dermatology-marketing/23792/Colors, shapes, images, and more combine to send a message to potential and existing patients. What is your practice saying?As Social Media Evolves, Is Your Marketing Strategy Keeping Up?
https://practicaldermatology.com/topics/practice-management/as-social-media-evolves-is-your-marketing-strategy-keeping-up/23119/To click with savvy consumers, be authentic and use social media tools to create true connections.Malassezia Sensitization in Head and Neck Atopic Dermatitis: A Meta-Analysis of Prevalence and Diagnostic Markers
https://practicaldermatology.com/topics/atopic-dermatitis/malassezia-sensitization-in-head-and-neck-atopic-dermatitis-a-meta-analysis-of-prevalence-and-diagnostic-markers/57253/In the 2024 study by See Tow and Yew entitled, “Malassezia specific IgE in head and neck dermatitis of eczema: A systematic review & meta-analysis,” the authors found no statistically significant differences in prevalence of dominant Malassezia species but concluded that Malassezia-specific IgEInside Cosmeceutical Marketing Claims
https://practicaldermatology.com/topics/general-topics/inside-cosmeceutical-marketing-claims/21642/Dermatologists and their patients may wonder what makes a product “dermatologist tested” or “clinically proven.” Here's what you need to know.Engagement: Still Key to Healthcare Marketing in the Digital Age
https://practicaldermatology.com/topics/general-topics/engagement-still-key-to-healthcare-marketing-in-the-digital-age/21671/New economic conditions call for a strategy shift in medical practice management, and new digital opportunities can play an important roleThe Shape of the Contouring Market: Expert Tips on Energy-based Body Treatments
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/the-shape-of-the-contouring-market-expert-tips-on-energy-based-body-treatments/20332/Experienced clinicians weigh in on their approach to identifying, educating, and treating patients for body contouring.A State of Transition for EHRs
https://practicaldermatology.com/topics/practice-management/a-state-of-transition-for-ehrs/22953/As practitioners await the next step in the larger implementation of this technology, an emphasis on utility is more important than ever.Event Marketing: Strategies to Spotlight Your Practice and Cosmetic Services
https://practicaldermatology.com/topics/practice-management/event-marketing-strategies-to-spotlight-your-practice-and-cosmetic-services/20335/The notion of hosting an event can be overwhelming, but many practices find the endeavor worthwhile. Ahead are tips for success—and a word of caution.