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Why your dermatology practice isn’t ranking well on Google
https://practicaldermatology.com/topics/practice-management/why-your-dermatology-practice-isnt-ranking-well-on-google/19647/If your dermatology website isn’t ranking well on Google, there are hundreds of possible reasons why. However, in many cases the answer is quite simple. This Ekwa Marketing video explains some of the most common mistakes, and what to do about them.Effective Communication: Achieve Results You Want
https://practicaldermatology.com/topics/practice-management/effective-communication-achieve-results-you-want/19593/Kalyani Marathe, MD describes the Path to Action plan that can help you improve your communication skills—whether you're presenting, consulting with colleagues, or talking to patients. She offers tips for assessing your skills and finding ways to change your approach when needed.Private Equity in Dermatology: An Inside View
https://practicaldermatology.com/topics/practice-management/private-equity-in-dermatology-an-inside-view/18219/Private equity firms are turning their attention to the dermatology specialty. Why? How has the market changed and what may be on the horizon? An investment banker with knowledge of the field weighs in with an overview from him perspective.Coral Reefs Under Siege: Is Sunscreen to Blame?
https://practicaldermatology.com/topics/practice-management/coral-reefs-under-siege-is-sunscreen-to-blame/20543/What the science says about the effects of sunscreens on marine life.Myth Busters: Taking the Mystery Out of Online Directories
https://practicaldermatology.com/topics/practice-management/myth-busters-taking-the-mystery-out-of-online-directories/20552/If you aren't managing your directory listings, someone else is. Learn how to take control of your information or online presence.Alexa, Re-order My Retin-A STAT
https://practicaldermatology.com/topics/practice-management/alexa-re-order-my-retin-a-stat/20553/And other digital practice headlines we may see in 2018.The Viability of Phototherapy
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/the-viability-of-phototherapy/18373/The excellent safety profile of phototherapy makes it a viable treatment option for many patients with psoriasis, even in an age of biologics, says Elma Baron, MD. Efficacy of phototherapy is high, she says.Physician Spotlight
https://practicaldermatology.com/columns/physician-spotlight/physician-spotlight/20664/The past, present and future of psoriasis treatment and management.In Demand: Non-invasive Body Contouring
https://practicaldermatology.com/topics/general-topics/in-demand-non-invasive-body-contouring/20738/A look at what's driving growth and important factors in managing patient expectations for non-invasive fat reduction treatments.Exploring the Complexities of Psoriasis
https://practicaldermatology.com/topics/psoriasis/exploring-the-complexities-of-psoriasis/18553/Biologic therapies developed over the last decade or more to treat psoriasis may do more than clear the skin. Researchers are investigating the effects of treatment on comorbid risks, and comparing treatment with older interventions. Jashin Wu, MD explains.