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ASDS Preview: Advancing Diversity, Equity, and Inclusion
https://practicaldermatology.com/conferences/asds-2021/asds-preview-advancing-diversity-equity-and-inclusion/20013/The 2021 ASDS Virtual Annual Meeting will feature a diversity, equity, and inclusion session for the first time. Jeanine Downie, MD previews the session and the speakers and discusses why addressing these issues is critical for improving patient care.Four Gen Z trends that dermatology practices should know
https://practicaldermatology.com/topics/practice-management/four-gen-z-trends-that-dermatology-practices-should-know/20007/As Generation Z continues to mature, their behaviors as consumers will increasingly guide how practices and other organizations appeal to them. Why not get a jumpstart? At Ekwa Marketing, we got into the heads of a generation that is increasingly exerting its influence on household buying decisionsScientifically Speaking: New Directions in Acne Management, Part 1
https://practicaldermatology.com/series/scientifically-speaking/scientifically-speaking-new-directions-in-acne-management-part-1/19939/The recognition that inflammation is at the heart of acne has led to changes in management approaches and better understanding of how treatments work. In the first of a 2-part series, host Joel L. Cohen, MD talks to Diane Berson, MD; Linda Stein Gold, MD; and Emil Tanghetti, MD about acne approachesUncommon Knowledge: Horses v. Zebras in Pediatric Dermatology
https://practicaldermatology.com/conferences/aad-2021/uncommon-knowledge-horses-v-zebras-in-pediatric-dermatology/19924/Even though uncommon presentations of common conditions are more likely than common presentations of uncommon conditions, uncommon conditions do present, says Colleen Cotton, MD. She addresses the importance of finding the proper diagnosis in pediatric skin disease, noting cases of venous malformatiImproving Dermatologic Care and Access for Gender and Sexual Minority Patients
https://practicaldermatology.com/conferences/aad-2021/improving-dermatologic-care-and-access-for-gender-and-sexual-minority-patients/19919/Dermatologists need increased knowledge of health disparities and tools to best meet the needs of sexual and gender minority patients. From increased risk of skin cancer in sexual minority individuals to acne in the transgender population, there are many dermatologic concerns arising for patients, sDermWireTV: COVID-19 Loans, Taltz for Peds, Finacea Returns
https://practicaldermatology.com/topics/practice-management/dermwiretv-covid-19-loans-taltz-for-peds-finacea-returns/19808/SBA Loans and Paycheck Protection Program (PPP) loans for practices impacted by the coronavirus pandemic are among the options addressed in a new video series, “Coping with COVID-19.” Eli Lilly and Company's Taltz is now approved to manage moderate to severe plaque psoriasis in pediatric patients aShould Dermatologists Use Blogs to Promote their Practice?
https://practicaldermatology.com/topics/practice-management/should-dermatologists-use-blogs-to-promote-their-practice/19572/Blogs are an effective way of expanding your online footprint, reaching out to potential patients, and having better engagements with already existing patients. In this Ekwa Marketing video, we touch on issues that a dermatologist needs to be cautious of and tricks to make blogs more engaging.Increase Engagement on Your Practice Facebook Page
https://practicaldermatology.com/topics/practice-management/facebook-engagement/18235/There are standard, contemporary and emerging ways to add more excitement to your Facebook network. As a digital marketer, you should identify and adopt the best practices. This includes generating & sharing unique content that your dermatology website generates and collaborating with blog ownerGrow your dermatology practice with a strong physician referral network
https://practicaldermatology.com/topics/practice-management/physicianreferrals/18344/Physician referrals are an important revenue stream for dermatologists. This educational video from Ekwa Marketing explains how to market your dermatology practice to other medical professionals and gain valuable referrals.CSF 2017 Sneak Peek: Joel on Joel
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/csf-2017-sneak-peek-joel-on-joel/18402/Learn about the philosophy of Cosmetic Surgery Forum and get a taste for what the 2017 meeting will offer in this conversation between Joel L. Cohen, MD and CSF Founder, Joel Schlessinger, MD. Cosmetic Surgery Forum will be held November 29 thru December 2 at the Ballagio, Las Vegas.