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Marketing Matters Department Img 2.0
Marketing Matters | October 2020

Beyond Telehealth: Three Ways Dermatology Is Going Digital in the Wake of Coronavirus

These digital opportunities can set your practice apart from the competition.

Naren Arulrajah

Marketing Matters Department Img 2.0
Marketing Matters | August 2020

Tips for Telemedicine Success

Beyond patient and physician convenience, telemedicine offers numerous benefits for dermatology practices. Here’s how to benefit long term.

Naren Arulrajah

Marketing Matters Department Img 2.0
Marketing Matters | June 2020

Mapping the Road to Re-opening

Thoughts on opening up your practice—and communicating with patients.

Naren Arulrajah

Marketing Matters Department Img 2.0
Marketing Matters | May 2020

Marketing Your Dermatology Practice During and After a Crisis

Think twice about slashing or eliminating budgets for marketing. It is an essential lifeline for financial recovery.

Naren Arulrajah

Marketing Matters Department Img 2.0
Marketing Matters | April 2020

Build Backlinks to Boost Your Dermatology SEO

Understand why backlinks matter. And how to get them.

Naren Arulrajah

Marketing Matters Department Img 2.0
Marketing Matters | March 2020

Become an Instagram Success in Dermatology Marketing

If Facebook is your focus, you could be missing an opportunity.

Naren Arulrajah

Marketing Matters Department Img 2.0
Marketing Matters | February 2020

Picture Perfect: Your Guide to Dermatology Website Photos

Capture the full benefit of photos by choosing and using the right images.

Naren Arulrajah

Marketing Matters Department Img 2.0
Marketing Matters | January 2020

Building Dermatology Patient Relationships with AI Chat and Text Messaging

Automated communication tools could actually be the secret to a personal touch.

Naren Arulrajah

Marketing Matters Department Img 2.0
Marketing Matters | December 2019

Dermatology Patients Ask Google. But Who Answers?

Despite dermatologists’ expertise, their sites may not rank highest in search for skin health topics.

Naren Arulrajah

Marketing Matters Department Img 2.0
Marketing Matters | November 2019

Six Simple Strategies to Improve Your Brand Visibility

You are your brand. Here’s how to promote it.

Naren Arulrajah

Marketing Matters Department Img 2.0
Marketing Matters | October 2019

As Social Media Evolves, Is Your Marketing Strategy Keeping Up?

To click with savvy consumers, be authentic and use social media tools to create true connections.

Naren Arulrajah

Marketing Matters Department Img 2.0
Marketing Matters | September 2019

Improve Search Marketing with Consistent, Accurate Local Listings

Get the inside scoop on local search marketing.

Naren Arulrajah

Marketing Matters Department Img 2.0
Marketing Matters | August 2019

Market Your Dermatology Practice with Infographics

Don’t just show or tell. Do both!

Naren Arulrajah

Marketing Matters Department Img 2.0
Marketing Matters | July 2019

How to Boost Your Online Ratings as a Dermatology Professional

Lay the groundwork to win the numbers game that has become the heart of website rankings.

Naren Arulrajah

Marketing Matters Department Img 2.0
Marketing Matters | June 2019

Branding and Organic Marketing for Your Dermatology Website

An investment in branding and organic search marketing can have a potentially significant impact on a practice.

Naren Arulrajah

Marketing Matters Department Img 2.0
Marketing Matters | May 2019

Optimize Google My Business for Local Patient Searches

Increase the chances of being found in local patient searches by completing, verifying, and optimizing your GMB listing.

Naren Arulrajah

Marketing Matters Department Img 2.0
Marketing Matters | April 2019

Improve Client Experience by Measuring the Value of Key Touchpoints

Pratices that analyze the client experience can enhance that experience to the benefit of the practice and patient care.

Naren Arulrajah

Marketing Matters Department Img 2.0
Marketing Matters | March 2019

Inside Google Maps and Google My Business

Discover how to harness these useful marketing tools for your dermatology practice.

Naren Arulrajah

Marketing Matters Department Img 2.0
Marketing Matters | February 2019

Common SEO Mistakes Could Dilute Your Dermatology Content Marketing Results

Spot common but avoidable mistakes that hurt your SEO rankings.

Naren Arulrajah

Marketing Matters Department Img 2.0
Marketing Matters | January 2019

How Online Patient Reviews Can Boost the Prospects of Your Dermatology Practice

Build your brand by asking for positive online reviews from the right patients at the right time.

Naren Arulrajah

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