New Products/New In My Practice: OTC
New Products
HydraFacial Keravive, The HydraFacial Company
The HydraFacial Company is launching HydraFacial Keravive, a treatment designed to cleanse, stimulate, nourish, and hydrate the scalp for fuller and healthier-looking hair. The new treatment uses “vortex technology” and Keravive Peptide Complex Solution to cleanse, exfoliate, stimulate, and deliver a proprietary blend of growth factors and skin proteins to the scalp.
HydraFacial Keravive is a three-step program with in-office and at-home steps. Step 1 is an in-office Cleanse + Exfoliate. HydraFacial Vortex Technology extracts dirt, oil, and impurities from the scalp and hair follicles while stimulating circulation. Step 2, Stimulate + Nourish, is also an in-office step. HydraFacial Keravive Peptide Complex Solution nourishes and stimulates the scalp and hair follicles with growth factors and skin proteins to promote thicker, healthier-looking hair. Step 3, Extend + Enhance, is done at home. Daily use of the HydraFacial Keravive Peptide Complex Spray enhances the in-office treatment and delivers daily stimulation and nourishment to the scalp and hair follicles. For best results, consumers should have the HydraFacial Keravive in-office treatment once a month for three consecutive months, along with continued use of the at-home spray. The treatment is available at dermatologists’ offices and MedSpas. Hydrafacial.com
The Healthier Sunscreen Face Moisture SPF 35, CōTZ
Co–TZ introduces The Healthier Sunscreen Face Moisture SPF 35 to fight UV rays as well as the number one winter skin villain—dry skin. The product is water-resistant for up to 80 minutes and free from chemical sunscreens. This mineral SPF is formulated with zinc oxide and ceramides to help reinforce skin’s natural lipid barrier and works to hydrate the skin while providing broad spectrum protection. Co–TZ says Face Moisture SPF 35 will help patients tackle these two major issues while keeping them looking fresh thanks to the flattering light tint that blends on most skin tones and under makeup. In addition to being free from chemical sunscreens, Co–TZ Face Moisture SPF 35 is reef friendly, gluten free and free of oils, preservatives, parabens, phthalates, fragrance and is not tested on animals. cotzskincare.com
Edible Peptide Fortified Collagen Line, Body Kitchen
Body Kitchen has introduced a line of Peptide Fortified Collagen products. Body Kitchen is fortified with di-peptides, 39x the concentration of any other collagen on the market. Di-peptides (Hyp-Proline and Hyp-Glycine) are rare, less than 0.1 percent of every 100g of regular collagen, but they are powerful. Not only do they stay in the body longer, they’ve been proven to have a more powerful effect in rejuvenating and re-energizing our cells, per the company.
Working with Japanese scientists, Body Kitchen says it was able to learn and use their latest cellular technology to be the first to fortify collagen with Di-peptides. In addition, what really makes the difference is the body’s ability to absorb and synthesize the boosted collagen.
Body Kitchen is infused with Blackcurrant extract to increase its absorption and efficacy in the body. The result is a powerful and patent-pending, clinically proven collagen with whole body effects and more cell-activating power than any regular collagen on the market.
Body Kitchen offers several products, including Daily Detox, Digestive Balance, Uplift & Unwind, Proprietary Youthful, which has added resveratrol and hyaluronic acid. bodykitchencollagen.com
New in My Practice: OTC
With Sameer Bashey, MD
In each issue, Practical Dermatology® magazine asks leading physicians about the newest products that they are recommending to patients. This month, Beverly Hills, CA dermatologist Sameer Bashey, MD shares his enthusiasm for ZO Skin Health’s newest launch, Firming Serum, which can be used as a standalone or to enhance the results of facial cosmetic surgery.
What is Firming Serum?
Sameer Bashey, MD: Firming Serum is an anti-aging breakthrough in skin structure and shape. Firming Serum is specifically designed to visibly tighten and firm the skin to improve the appearance of sagging and skin laxity for a more defined facial contour.
How does Firming Serum stand out from other anti-aging cosmeceuticals on the market?
Dr. Bashey: It contains new and exclusive ZO technology that supports the strengthening of the fibers for dermal-epidermal junction integrity and Sodium DNA that supports fibroblast activity. The bioactive formula supports the structural integrity of the skin by working synergistically with skin’s natural regeneration of collagen and elastin.
How do you suggest that your patients use this product?
Dr. Bashey: We recommend patients use Firming Serum twice daily: after cleansing, exfoliating, and toning in the morning and after cleansing and toning at night. As an added benefit, it can be used on the neck due to its mild formulation. I believe in prevention, and this product works very well in a comprehensive skincare regimen designed to rejuvenate skin and keep it looking young. For patients wanting to address the signs of moderate aging, such as correcting fine lines and wrinkles, ZO Skin Health by Dr. Zein Obagi’s Growth Factor Serum can be supplemented into the anti-aging regimen.
What type of results are your patients seeing with regular use?
Dr. Bashey: In a comprehensive 24-week clinical study with 45 participants, Firming Serum improved the appearance of firmness, sagging, elasticity, and skin health. Ninety-seven percent of subjects showed improvement in firmness by week 12, and 93 percent showed improvement in mid-face and jawline skin sagging by week 12.
How does skincare fit in with your practice philosophy?
Dr. Bashey: Skincare is an extremely important part of my practice. Skincare products help my patients maintain the results of treatments done in the office at-home and further promote overall skin health. Adopting good skincare habits early can also help prevent premature aging and avoid further skin damage.
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