The Future of Aesthetic Medicine in the US

As a dermatologist, and as a plastic surgeon, treating patients to ease their anxiety about their appearance has been incredibly rewarding. It can help a person feel more confident and comfortable and be more ready to face the world when their skin and perception of themselves are at their best. In order to provide patients with the best possible care, we are passionate about staying current on trends in the aesthetic field. Ahead are some trending areas in aesthetics in America that are likely to have a significant impact in the future.

1. Pairing Surgical and Minimally Invasive Procedures

Minimally invasive procedures like injectables and laser resurfacing have been on the rise with patients seeking natural-looking results and reduced downtime. The trend is also influenced by advances in technology that have enhanced the effectiveness and safety of minimally invasive procedures. However, most recently, people have come to recognize the limitations of non-invasive procedures that can’t treat the root of the issues, so we are starting to see a trend back toward surgery with the use of non-invasive procedures for upkeep.

2. Aesthetic Procedures on the Rise Among Gen Z and Millennials

The use of aesthetic procedures has become more accessible to patients of all ages. There is an increase in Gen Z and Millennial patients seeking aesthetic treatments, starting in their mid-20s. This is likely due to a combination of factors, including social media platforms like TikTok and Instagram that have created an image-conscious culture, and a normalization of plastic surgery and treatments like neurotoxins and fillers. Consumers also have access to more resources and have become more educated on the risks and benefits. As providers, managing expectations and being transparent are critical.

3. A Focus on Body Positivity

In the past, many aesthetic procedures were focused on achieving a “perfect” look, which sometimes resulted in an unnatural look. More recently, there has been a growing trend toward body-positive aesthetics, which embrace an individual’s unique features and aging gracefully. The movement is largely driven by brands and ad campaigns that celebrate diversity and individualism. It’s also being driven by a healthy sense of vanity and a growing awareness of the importance of self-care and self-acceptance.

4. Equitable Treatments for All Skin Types

There are now devices capable of treating all skin types effectively, but different skin types require a different touch. Providing equitable care to a broader population will require more medical training in the future. Further, patients need to be their own advocates and ask questions about a physician and medical technician’s education to ensure they are properly trained to care for all skin types and address potential issues.

5. Advancements in Understanding the Microbiome

There has been a growing interest in harnessing the power of the skin’s microbiome to rejuvenate the skin and promote hair growth. The skin’s microbiome and the use of technology like microbiome alteration, platelet-rich plasma, and lab-derived exosomes are all innovations under study to treat both cosmetic and medical skin issues. Skin rejuvenation, hair growth, wound healing (including post-procedural care), and scarring are all areas where science is still advancing, and there is great potential as we continue to understand how the science of our own microbiome and innate healing biology will impact the aesthetic arena.