PracticalDermatology

Since Practical Dermatology® magazine launched 15 years ago, we’ve made some notable advancements. As the industry has evolved—with the integration of biologics and the launch of HA fillers and more—so have we.

Notably, we launched our sister publication, Modern Aesthetics® magazine, dedicated to the field of minimally invasive aesthetic medicine. And we have innovated the digital space with the launch of DermTube.com and DermWire.com. Response has been positive. In fact, on page 60 of this issue, you can see which of our offerings were most popular online in 2017.

From print issues to online offerings, we seek always to deliver relevant, engaging content to support dermatology practice in easily accessible ways.

And now comes another offering: DermWire News for smart speaker. We have launched on-demand, hands-free news updates you can access anywhere you have an Amazon Echo device.

Simply speak the command, “Alexa, play dermatology news,” and you’ll hear an audio recap of the latest developments in the industry and research.

We appreciate that you turn to Practical Dermatology® and its related brands for news and practice updates. We know that you have many options competing for your attention, and we value your trust in our content.

Of course, we are always considering ways to improve and bring greater value to the dermatology community. Feel free to share suggestions or tell us how we’re doing. Email pwinnington@bmctoday.com or, better yet, stop by booth 2648 at the AAD Annual Meeting in San Diego next month.

It has been a pleasure bringing dermatology updates to your mailbox, your inbox, and now your smart speaker. Thank you for making us part of your routine. We look forward to many more years of innovative service to the field of dermatology.

—Paul Winnington
Editorial Director