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When Everyone Has “Skin in the Game”
https://practicaldermatology.com/issues/april-2025/when-everyone-has-skin-in-the-game/35622/In today’s dynamic medical and marketing world, partnerships with other practices, businesses, and organizations are ripe for the picking.Why you need to update your Google My Business profile
https://practicaldermatology.com/topics/practice-management/why-you-need-to-update-your-google-my-business-profile/19911/Google My Business has some very interesting new and upcoming features. Watch this short video from Ekwa Marketing to learn what they are and how you can put them to work for your dermatology practice.Proven Methods to Maximize Use of Google Webmaster Tools for Your Dermatology Website
https://practicaldermatology.com/topics/practice-management/proven-methods-to-maximize-use-of-google-webmaster-tools-for-your-dermatology-website/19615/Using Google Webmaster tools, you can gain deep insights into the working of your website and thus help improve it to derive maximum benefits. This Ekwa Marketing video explains the four basic methods to improve upon your dermatology practice website.SEO Playbook: On-Page Factors
https://practicaldermatology.com/topics/practice-management/seo-playbook-on-page-factors/18994/Internet marketing is constantly changing--especially when it comes to SEO. Learn how on-page factors like Content, HTML, and architecture affect SEO and the marketing value of your practice website.Google Maps: It's More Important Than You Think
https://practicaldermatology.com/topics/practice-management/google-maps-it-s-more-important-than-you-think/18997/An Ekwa Marketing education video (Ekwa.com). Google map results are important to provide your practice a page one listing for Google search results and provides a way for patients to find you easily. Google Map listings improve your SEO, too!The Changing SEO Paradigm for Your Dermatology Website
https://practicaldermatology.com/topics/practice-management/the-changing-seo-paradigm-for-your-dermatology-website/22927/The SEO approach to marketing is rapidly undergoing a paradigm shift. Are you geared up for the change?How Reviews Impact Your Practice Today and Tomorrow
https://practicaldermatology.com/topics/practice-management/how-reviews-impact-your-practice-today-and-tomorrow/19892/Are you harnessing the power of patient reviews? It has never been more important to generate quality reviews from real people. In this video, Ekwa Marketing explores the factors that drive positive reviews. And the opportunities presented by this platform to grow loyalty and attract new patients.Taking “picture perfect” before and after photos
https://practicaldermatology.com/topics/practice-management/taking-picture-perfect-before-and-after-photos/19751/You probably know the importance of including before and after photos on your dermatology website. However, you might be wondering how to create a professional looking image gallery without a photographer on call. Check out the latest video from Ekwa Marketing to find out!Get More of the Patients You Want
https://practicaldermatology.com/topics/practice-management/get-more-of-the-patients-you-want/20520/How to use micro-targeted digital marketing to grow your practice.Reputation Management for the Modern Dermatology Practice
https://practicaldermatology.com/topics/practice-management/reputation-management-for-the-modern-dermatology-practice/23511/Word-of-mouth marketing has gone online. Here’s what to know.