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DERM2024: Dr. Friedman on Atopic Dermatitis Diagnosis
https://practicaldermatology.com/conferences/derm2024/derm2024-dr-friedman-atopic-dermatitis-diagnosis/26731/Practical Dermatology Editorial Board member Adam Friedman, MD, FAAD, talks about his presentation “When It’s Not Eczema?” presented at The Dermatology Education Foundation’s DEF Essential Resource Meeting 2024 (DERM2024) NP/PA CME Conference.Jonathan Weiss, MD, Talks Acne Products with Benzoyl Peroxide (BPO) and How He's Advising Patients after Valisure's FDA Citizen's Petition
https://practicaldermatology.com/topics/acne-rosacea/jonathan-weiss-md-talks-acne-products-benzoyl-peroxide-bpo-and-how-hes-advising-patients-after-valisures-fda-citizens-petition/24170/Jonathan Weiss, MD, a dermatologist from Atlanta, says that at this point, "we just don’t know enough." He said he still feels comfortable prescribing these acne products with benzoyl peroxide (BPO) at the present time, and that more information is needed. His advice to fellow dermatologists is to uAcross the Lifespan: Understanding the Cutaneous Impact of Hormonal Fluctuations on Women’s Skincare
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/across-the-lifespan-understanding-the-cutaneous-impact-of-hormonal-fluctuations-on-womens-skincare/24027/Drs. Hope Mitchell, Mary Lupo, and Elizabeth Houshmand, talk with Practical Dermatology® about the unique challenges of tailoring women’s skincare to their specific needs.To Sell or Not to Sell to Private Equity?
https://practicaldermatology.com/conferences/scale-2023/to-sell-or-not-to-sell-to-private-equity/20195/Joel L. Cohen, MD, and George Hruza MD, discuss the pros and cons of selling to private equity. Pros include back-office support and better pricing on technology and supplies, while cons can include giving up autonomy.SEO basics- Google ranking factors that you can’t afford to ignore
https://practicaldermatology.com/topics/practice-management/seo-basics-google-ranking-factors-that-you-cant-afford-to-ignore/20086/Are you overwhelmed by the abundance of SEO tips and Google ranking factors? At a loss for where to focus your efforts? Check out this video from Ekwa Marketing (www.ekwa.com) for the shortlist of what really matters in dermatology marketing.Inflation is Surging! Ideas to Protect Against it Personally and Professionally
https://practicaldermatology.com/topics/practice-management/inflation-is-surging-ideas-to-protect-against-it-personally-and-professionally/23659/Inflation isn’t all good or all bad. Here’s what you need to consider to weather the current environment.DermWireTV Extra: Lubriderm Launches Skin Scholarship with the NHHF
https://practicaldermatology.com/series/dermwire-tv/dermwiretv-extra-lubriderm-launches-skin-scholarship-with-the-nhhf/20060/Suzanne Goldstein, Senior Director of Marketing for Lubriderm, explains the Skin Scholarship sponsored by Lubriderm and created in partnership with the National Hispanic Health Foundation (NHHF). This scholarship program aims to increase representation and accessibility within the field.Five ways to “get real” via marketing and the power of authenticity
https://practicaldermatology.com/topics/practice-management/five-ways-to-get-real-via-marketing-and-the-power-of-authenticity/20058/Let’s get real. Authenticity matters to today’s health care consumers. In this video, Ekwa Marketing (www.ekwa.com) walks dermatology practices through five ways to stand out from the pack. We encourage all providers to consider how the likes of the ingredients they use, the vendors they patronize,Exploring High-Dose Neurotoxin Injections
https://practicaldermatology.com/conferences/maui-derm-2022/exploring-high-dose-neurotoxin-injections/20055/Michael H. Gold, MD shares his thoughts on the potential benefits of high-dose neurotoxin injections for some patients. He discusses his experience and the kind of results he's been able to achieve.UX – a better user experience for better marketing results
https://practicaldermatology.com/topics/practice-management/ux-a-better-user-experience-for-better-marketing-results/19997/You already understand the importance of providing a good patient experience in your practice. But do you extend that principle to marketing, providing a good experience to website users? This short video from Ekwa Marketing explains the basics of UX (user experience) and how you can improve it.