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Part 6, 1726 nm lasers: Growing the market for the 1726 nm wavelength lasers
https://practicaldermatology.com/series/scientifically-speaking/1726-nm-lasers-five-dermatologists-discuss-the-lasers-benefits-and-drawbacks-for-treating-acne-and-other-skin-conditions/24344/Chapter 6 of 7: David Goldberg, MD, from New York, Emil Tanghetti, MD, from Sacramento, Jordan Wang, MD, from Philadelphia and New York and Naz Saedi, MD, from Philadelphia talk about the growing the market for the 1726 nm wavelength lasers.The Dermatology & Aesthetics Markets: Retained Value In A New Normal
https://practicaldermatology.com/topics/practice-management/the-dermatology-aesthetics-markets-retained-value-in-a-new-normal/23583/Understanding new trends helps strengthen the dermatology and aesthetics markets, as well as shape practice decisions for the future.Five ways to “get real” via marketing and the power of authenticity
https://practicaldermatology.com/topics/practice-management/five-ways-to-get-real-via-marketing-and-the-power-of-authenticity/20058/Let’s get real. Authenticity matters to today’s health care consumers. In this video, Ekwa Marketing (www.ekwa.com) walks dermatology practices through five ways to stand out from the pack. We encourage all providers to consider how the likes of the ingredients they use, the vendors they patronize,UX – a better user experience for better marketing results
https://practicaldermatology.com/topics/practice-management/ux-a-better-user-experience-for-better-marketing-results/19997/You already understand the importance of providing a good patient experience in your practice. But do you extend that principle to marketing, providing a good experience to website users? This short video from Ekwa Marketing explains the basics of UX (user experience) and how you can improve it.Marketing Your Dermatology Practice During and After a Crisis
https://practicaldermatology.com/topics/practice-management/marketing-your-dermatology-practice-during-and-after-a-crisis/23273/Think twice about slashing or eliminating budgets for marketing. It is an essential lifeline for financial recovery.Weaving Marketing Into the Practice Management Role
https://practicaldermatology.com/topics/practice-management/weaving-marketing-into-the-practice-management-role/23194/New technology makes it easier for practice managers to weave marketing responsibilities into their workflow.Effectively Market Your New Medical Device
https://practicaldermatology.com/topics/practice-management/effectively-market-your-new-medical-device/20572/The purchase of a new laser or other device can be an effective marketing tool, if you present it the right way.5 Ideas to Strengthen Your Dermatology Mobile Marketing
https://practicaldermatology.com/topics/practice-management/5-ideas-to-strengthen-your-dermatology-mobile-marketing/20873/Mobile search has made dramatic strides in recent years. It is time to boost your dermatology online exposure through mobile marketing.Five ways marketing can fight the winter practice doldrums
https://practicaldermatology.com/topics/practice-management/five-ways-marketing-can-fight-the-winter-practice-doldrums/20036/The holiday season creeps up on us earlier and earlier each year. Let’s resolve to be prepared! You can fight the slow season and winter doldrums by marketing to what makes this time of the year so special. There no longer has to be a slowdown. You can be busy year-round – and that is reason to celeMarketing trends in 2020 – Dermatology gets more social
https://practicaldermatology.com/topics/practice-management/marketing-trends-in-2020-dermatology-gets-more-social/19712/Social media is the place to be for dermatology practices in the New Year. Check out these tips from Ekwa Marketing (www.ekwa.com) to help you build your following, and your patient base.