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How to Use Email Effectively to Build Client Loyalty
https://practicaldermatology.com/topics/practice-management/email-loyalty/18218/Using email effectively can help you encourage client loyalty as well as client satisfaction. This Ekwa Marketing video explains how you can do this to optimize client experience and motivate clients to return.Google Webmaster Tools
https://practicaldermatology.com/topics/practice-management/google-webmaster-tools/18285/Google encourages online marketing teams and website owners to use organic, genuine methods to achieve more search engine visibility for their websites. This Ekwa Marketing video explains how Webmaster Tools by Google makes this easier, by helping dermatology website marketers to meet and exceed theNew SEO Trends Dermatologists Should Anticipate in 2021
https://practicaldermatology.com/topics/practice-management/new-seo-trends-dermatologists-should-anticipate-in-2021/19900/Dermatology online marketing will have a surge of possible business in 2021 as people start moving back to requesting and seeking medical care again, especially once COVID-19 vaccines become widespread. Getting ahead of the SEO search curve now will give your office the advantage before the demand mTroubleshooting teledermatology
https://practicaldermatology.com/topics/practice-management/troubleshooting-teledermatology/19854/Doctors and patients alike praise the ability of technology to enable virtual care, but this rapid transition has not been entirely trouble-free. In this video from Ekwa Marketing, we look at some of the most common problems, and how you might be able to avoid or solve them.Neuromarketing – what is it and how can it grow your dermatology practice?
https://practicaldermatology.com/topics/practice-management/neuromarketing-what-is-it-and-how-can-it-grow-your-dermatology-practice/19676/Marketing your dermatology practice isn’t all about algorithms and statistics. This Ekwa Marketing video will teach you how to boost your results by appealing to innate behavioral and psychological reactions of patients, with the scientifically proven principles of neuromarketing.Tips to Increase Activity on your Dermatology Practice Facebook Page
https://practicaldermatology.com/topics/practice-management/tips-to-increase-activity-on-your-dermatology-prac/19602/Engaging with the Facebook users is essential to grow the business of your dermatology practice. In this Ekwa Marketing video, we share a few tips to help you expand your outreach on Facebook and sustain the necessary activity and interest on your page.What's your Mobile Engagement Quotient?
https://practicaldermatology.com/topics/practice-management/meq/18486/Do you know your mobile engagement quotient? Do you even know what MEQ is? To connect with and expand your patient base, you need to enhance mobile engagement. Learn what you need to know in this Ekwa.com Marketing Educational video.Understanding the Cosmetic Patient
https://practicaldermatology.com/topics/practice-management/understanding-the-cosmetic-patient/18785/Laurie Hurt, Marketing Director for Cosmetic Surgery and Dermatology at CareCredit, shares insights on the research and buying habits of cosmetic surgery patients gleaned from The Path to Purchase Study.Find Your Niche
https://practicaldermatology.com/topics/practice-management/find-your-niche/19078/Jay A. Shorr, BA, MBM-C, CAC I-V and Mara Shorr, BS, CAC II-V of The Best Medical Business Solutions offer tips for setting yourself and your practice apart. Develop your specialization, build a reputation, and you won't have to compete on price or rely on marketing gimmicks.FDA Approves Bimzelx for Hidradenitis Suppurativa
https://practicaldermatology.com/videos/dermwire-tv/fda-approves-bimzelx-hidradenitis-suppurativa/29518/In this week's DermwireTV, the FDA approves a new treatment for moderate to severe hidradenitis suppurativa; the FDA agrees to review the resubmission of Dupixent for the treatment of CSU; and the president of Merz Aesthetics, North America, joins us to discuss trends in the aesthetic market.